The Five Rules Of Propaganda as laid out by Edward Bernays, godfather of PR, nephew of Freud.

The Five basic rules of propaganda, once you’ve read, absorbed and understood these five points, you will almost certainly see all these techniques within minutes of turning on the TV news or picking up a newspaper.

1:The rule of simplification:

reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’ (or even ‘Right and Wrong’).

2:The rule of disfiguration:

discrediting the opposition by crude smears and parodies.

3:The rule of transfusion:

manipulating the consensus values of the target audience for one’s own ends.

4:The rule of unanimity:

presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’.

5:The rule of orchestration:

endlessly repeating the same messages in different variations and combinations.


Thirty one minutes of outstanding lecture on the history of propaganda and it’s relevance to Obama and the Empire of the USA.

John Pilger – Obama & Empire

https://t.co/PGHxb4ggme
Bernays, Disinformation, PR & Propaganda speech 2013. WHAM – Winning Hearts And Minds
(https://www.youtube.com/watch?v=GAmtNIC8zv0)

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